Turkcell Iletisim Hizmetleri A.S. (NYSE: TKC) today announced the wind-up of a experimental, called TiklaKazan, using MyScreen Mobile Inc.’s (”MyScreen”) (PINK SHEETS: MYSL)(FRANKFURT: WICI) insurrectionary patent-pending active advertising settling.
“When it comes to active marketing, Turkcell is the desire of the bulk, or explicitly all of the world’s active network operators,” as cited in mobiThinkers 2009.
Turkcell has pioneered three dominant initiatives; Permission Database, which has reached upwards 7.8 million subscribers, unaware airtime campaigns and Tone&Win (TonlaKazan) which was rewarded at GSMA, Visiongain and the Meffys of 2009. Results of the experimental were very much competent, with 82% of subscribers confirming they would back MyScreen to a beau.
TiklaKazan, MyScreen’s technology based settling, was a prop to Tone&Win and was at one’s disposal to a best assemble of Turkcell customers, allowing them to participate in the experimental for the benefit of a full block of four weeks in reciprocity for the benefit of unaware airtime. Subscribers also confirmed that 79% would espouse to ride out a full-screen ad at the the terminating blow of invoke, as opposed to receiving an SMS or MMS.
During the experimental, hardly 100 advertisements were published; (BENCE LEADING YAZMAYALIM, YEMEK SEPETI VE ULUDAG LEADING MI EMIN OLAMADIM) dominant worldwide and Turkish brands participated in the experimental such as, Yemeksepeti, Uludag, Renault, Citroen, Coca-Cola, Mercedes and Pepsi. We comeuppance what an signal opening this experimental has been for the benefit of MyScreen, with Turkcell recently launching 3G services and engaging “Best Mobile Advertising Service” at the 2009 GSMA awards for the benefit of Tonla Kazan, they are with all go like a bat out of hell unmixed the leaders of this instantaneously expanding market” said Maurizio Angelone, CEO, MyScreen.
“MyScreen provides the most relative and richest active advertising consumer convention.
MyScreen’s active advertising settling helps maker advertisers stint upwards targeted full-screen advertisements to subscribers at the the terminating blow of every invoke, based on their demographic and divide gain and the maker advertiser’s connection to a precise divide.
In amends, subscribers forgather rewards for the benefit of every ballyhoo viewed on their phone which can then be redeemed for the benefit of unaware airtime, downloadable abundance or value-added services from the telecom provider.
“We are very much chuffed with the earliest experimental convention with MyScreen. Subscribers opt-in to the benefit and acquire uncut gen to expatiate on which advertisements they discover relative without any interruptions to their customary paroxysm behavior. Turkcell’s active advertising and marketing knowledge/ecosystem and Myscreen’s entrepreneurship/technology acquire shown us the pros and cons for the benefit of delivering the wealthiest germaneness based active advertising benefit for the benefit of our subscribers,” stated Melis Turkmen, Mr Big of Mobile Marketing & Advertising Division.
This iron discharge contains “forward looking” statements within the discernment of Section 21A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 as amended. Actual results could alter palpably from those projected in the forward-looking statements as a development of risks and other uncertainties affecting the band, including those discussed in MyScreen Mobile reports and other documents filed with the U.S. Such statements contain accurate risks and uncertainties associated with an emerging band. Securities and Exchange Commission.
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